How Cory Turned 10 Years of Experience Into Two $10K Deals and $33K MRR
The Challenge:
Cory was struggling to figure out his positioning & MVP offer despite having solid B2B sales expertise. He knew his stuff worked but couldn't break through to the next level kind of the market. His positioning felt generic and prospects weren't seeing the premium value.
The Solution:
We implemented the Overdelivering framework focusing on three core areas: premium positioning through documented proof, systematic client delivery, and selective qualifying processes. The key was making his expertise undeniable through documenting what he was building and then proving that he was the best in the game when it came to it.
The Results:
Within 40 days, Cory hit $27K month and gained the confidence to quit his 9-5. More importantly, he exceeded his own sales expectations because the systematic approach made his value crystal clear to prospects. It didn't take long for one of his colleagues to turn to a $10K contract that he also, retained for next two months. Final MRR was cruising between $30K and $40K.
What Made It Sustainable:
The approach we implemented meant results weren't dependent on hustle or luck. Cory now has a repeatable framework for client success that scales with his business growth.